Description:
"As tourists flock to Southern Europe to photograph the beautiful decay of antiquity, Spottorno zooms back to show a foreground of contemporary cultural decline that invariably rivals the romantic view in visual extravagance. The Pigs is a hysterically devastating portrayal of a culture at a crossroads."
—Alec Soth
The term "PIGS" was coined by the financial press as a shorthand for Portugal, Italy, Greece and Spain during the height of their respective financial crises. The term was happily adopted by neoconservatives, eager to jump on these countries for their perceived laziness, corruption and disregard for the insatiable pace of modern capitalism. It was eventually taken up by the mainstream media as well, used without consideration for the pejorative implications for over 100 million people, who were suddenly reduced to the lowest of domesticated animals.
Photographer Carlos Spottorno, whose first career was in advertising, aims to illustrate the PIGS stereotype through ages — "Portugal, Italy, Greece and Spain through the eyes of the economists". The Pigs plays with image from the book's cover, modeled on The Economist, to its back page, a fake advertisement for "WTF Bank".
Publication Date: 2013
Publisher: Phree/RM
Condition: Very Good
Book Size: 19 × 27 cm
Pages: 112
Format: Soft cover
ISBN: 10: 8415118627
Description:
"As tourists flock to Southern Europe to photograph the beautiful decay of antiquity, Spottorno zooms back to show a foreground of contemporary cultural decline that invariably rivals the romantic view in visual extravagance. The Pigs is a hysterically devastating portrayal of a culture at a crossroads."
—Alec Soth
The term "PIGS" was coined by the financial press as a shorthand for Portugal, Italy, Greece and Spain during the height of their respective financial crises. The term was happily adopted by neoconservatives, eager to jump on these countries for their perceived laziness, corruption and disregard for the insatiable pace of modern capitalism. It was eventually taken up by the mainstream media as well, used without consideration for the pejorative implications for over 100 million people, who were suddenly reduced to the lowest of domesticated animals.
Photographer Carlos Spottorno, whose first career was in advertising, aims to illustrate the PIGS stereotype through ages — "Portugal, Italy, Greece and Spain through the eyes of the economists". The Pigs plays with image from the book's cover, modeled on The Economist, to its back page, a fake advertisement for "WTF Bank".
Publication Date: 2013
Publisher: Phree/RM
Condition: Very Good
Book Size: 19 × 27 cm
Pages: 112
Format: Soft cover
ISBN: 10: 8415118627